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Principal ABM Manager
Your role at Dynatrace
Do you love to create hyper-personalized experiences that captivate and engage high-value accounts? Are you a strategic marketer with a passion for building meaningful relationships? If so this 1:1 Account Based Marketing role is for you!
In this role you’ll work hand-in-hand with our Global Account Sales leaders to identify, build, and execute programs that increase our footprint with our most strategic accounts. Through personalized campaigns and compelling content, you’ll deepen relationships, drive pipeline growth, and propel these accounts to become loyal brand advocates.
- Deeply understand the unique needs, challenges, and buying journey of target accounts in the 1:1 ABM program
- Develop personalized content experiences and programs that resonate with decision makers at the account
- Track and analyze campaign performance, utilize data to optimize strategies and demonstrate the ROI of your efforts
- Collaborate closely with the sales team to ensure alignment on account goals and programs and provide them with insights and marketing muscle needed to reach account goals and close deals
- Build working relationships with regional field marketing and product marketing teams to ensure strategic alignment and seamless execution of ABM
- Be a continual learner, staying current on the latest ABM trends and technologies to continuously refine our approach and ensure maximum program impact
Minimum Requirements
- 3-5 years of experience with a proven track record of successfully executing 1:1 ABM campaigns for global accounts.
- 3-5 years of experience in SaaS enterprise technology marketing, preferably with a focus on ABM.
Preferred Requirements
- Strong understanding of how to use marketing technology tools like Marketo, 6Sense, Salesforce, Folloze, and data analytics tools.
- Ability to work collaboratively in a cross-functional team environment, especially with sales, marketing, and customer success.
- A solid understanding of customer personas and the ability to tailor messaging accordingly.
- Strong analytical skills with the ability to interpret data and insights to drive informed marketing decisions.
- Excellent communication, collaboration, and project management skills with a can-do attitude and ability to drive initiatives across teams and regions.
- A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
- Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
- A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
- An environment that fosters innovation, enables creative collaboration, and allows you to grow.
- A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
- A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
- A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
The targeted base pay range for this role is $148K to $185K. When determining your salary, we consider your skills, experience, education, work location and internal equity.
