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Marketing & Development Manager

Job Description: Marketing and Development Manager

Overview

The Sales & Marketing Manager plays a dual role: driving business development and managing operational execution across the marketing and development department. This role requires a strategic mindset, strong organizational skills, and hands-on collaboration with internal teams and external partners. You’ll be instrumental in positioning PWC as the go-to compliance partner in public works and government contracting across the nation. This is a management role and will include several direct reports from the Marketing and Development department. This document outlines the comprehensive responsibilities of a Marketing and Development Manager.

Responsibilities

Develop and execute regional sales strategies targeting state and federally funded public works projects.
Own the full sales cycle—from prospecting to closing—using HubSpot CRM.
Forecast revenue growth and manage pipeline health across assigned territories.
Implement phased client acquisition goals aligned with national expansion strategy.
Manages employees to support development.
Manages internal teams to design and deploy outreach campaigns, event promotions, and lead nurturing initiatives.
Ensures campaign metrics are tracked and summarized.
Manages employees to support marketing objectives.
Represent PWC at seminars, webinars, conferences, expos, and training sessions when needed.
Support event logistics and ensure team is following up on communications and documentation.
Maintain strong relationships with associations and public agencies.
Ensure PWC is serving as a trusted advisor in the community.
Coordinate internal and partner meetings.
Ensure team maintains CRM records and pipelines enforcing data standards.
Document processes and update SOPs as tools and workflows evolve.
Follow up electronically or verbally with industry professionals on an as-needed basis.
Works closely with the Member Services Manager to facilitate the onboarding process for new members, ensuring a smooth transition and a positive start to the relationship.
Understands all aspects of federal, state, and local city reporting requirements.
Use Click Up to set up, monitor and acquire comprehensive knowledge of all active quests.
Develop strong, long-lasting relationships with industry professionals and partners.
Use CRM software and Microsoft Office Suite which includes using the internet, company software and any databases that member accounts are under.
Share feedback and insights with internal teams to drive service improvements.
Participate in regular team meetings and strategy sessions to align team goals and objectives.
Proactively identify and address any issues or challenges faced by teams.
Ensure timely resolution of issues to maintain satisfaction and trust.

Maintain professionalism and composure in tricky situations, demonstrating strong conflict resolution skills.
Lead, mentor, and train a team of Member Development Associates, Marketing Coordinators, Social Media Coordinators, and Marketing and Development Admins.
Develop strategic marketing strategies to drive growth and retention
Collaborate with internal teams to deliver high-quality service and solutions
Prepare and deliver performance appraisals
Stay informed about industry trends and competitor activities
Attend meetings on an as needed basis

Problem Solving and Conflict Resolution

Act as a mediator in conflicts between potential members or industry professionals and internal teams, ensuring a fair and satisfactory resolution for all parties.

Professional Development and Continuous Improvement

Participate in ongoing training and development programs to enhance skills.
Stay up to date with best practices and embrace new technologies.
Seeking feedback from members and management team to identify areas for improvement and growth.
Continuously evaluate and improve CRM processes and procedures.
Share best practices and process improvements with the broader team.

Qualifications

Bachelor’s degree in business, marketing, or related field (preferred).
3–7 years of experience in B2B sales, marketing, or consulting services.
You have a stable ‘at home’ work environment with dedicated office and/or noise free space and sufficient internet connection to accomplish online work, video, and phone calls
Strong leadership and team management skills
Excellent communication and interpersonal skills
Proficiency in CRM software and Microsoft Office Suite
Strong Microsoft Excel skills for list management, data cleanup, and reporting.
Strategic thinking and problem-solving abilities
Proven experience producing Zoom (or similar) webinars behind the scenes.
Proficiency with HubSpot CRM and ClickUp or similar platforms.
Understanding of email campaign setup, forms, and segmentation.
Excellent attention to detail, organizational skills, and follow-through.
Clear written and verbal communication with professional etiquette.
Ability to prioritize multiple deadlines and deliver consistent results.
Willingness to travel (25–40%) for events and client meetings.
Experience in construction, public works, government contracting, or compliance industries.
Familiarity with Davis-Bacon, prevailing wage laws, or public contracting processes.
Basic knowledge of social media management and WordPress.