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Account Manager - Influencer Marketing
Who We Are
PartnerCentric is a leader in affiliate and partner marketing, leveraging innovative technology and personalized strategies to help brands grow revenue and drive unparalleled value. As a people-first company, we prioritize diversity in thought, experience, and background to foster an inclusive, collaborative culture. Our vision is to set the gold standard in partner marketing through proprietary technology and world-class client support.
As we expand our service offerings, PartnerCentric is focused on developing an innovative and industry-leading Influencer/Creator Marketing service line. This new initiative aligns with our commitment to delivering transformative value and measurable results for our clients.
We support remote work styles for anyone legally authorized to work in the U.S. without employer sponsorship.
A Week in the Life
Monday: Kick off content-planning sessions with a brand client—refining campaign goals, deliverables, and timelines.
Tuesday: Outreach and coordination across the influencer landscape including: Direct with creators, talent platforms, and agencies to source creators availability and negotiate pricing.
Wednesday: Review draft posts and videos from influencers ensuring campaigns stay on time; provide feedback to ensure on-brand messaging and compliance with guidelines.
Thursday: Monitor live campaign performance—track engagement, flag any issues, and optimize placements in real time.
Friday: Compile performance analytics for key clients; celebrate wins internally and share actionable insights for next week's enhancements.
Responsibilities
- Campaign Execution & Optimization
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- Project-manage end-to-end influencer campaigns across Instagram, TikTok, YouTube, and emerging channels.
- Liaise directly with influencers and talent reps to ensure timely content delivery, adherence to creative briefs, and FTC compliance.
- Monitor performance metrics daily (engagement, reach, conversions) and execute rapid optimizations—A/B tests, creative swaps, scheduling adjustments.
- Client Relationship Management
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- Serve as the primary day-to-day contact for assigned brand clients; translate their marketing objectives into best-in-class influencer strategies.
- Prepare clear, concise status reports and present campaign learnings in weekly or bi-weekly client check-ins.
- Escalate potential risks proactively and propose corrective action plans.
- Creative Collaboration
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- Partner with internal client teams, analytics, and product teams to align influencer content with broader brand messaging and performance goals.
- Curate and share trend insights, content formats, and influencer best practices to continually elevate creative impact.
- Compliance & Quality Assurance
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- Enforce FTC guidelines, platform policies, and client brand standards on all influencer deliverables.
- Audit content drafts for proper disclosures, accurate tagging, and consistency with campaign KPIs.
Role Requirements
- 3–5 years' hands-on experience managing influencer or creator marketing campaigns, working directly with both brands and talent.
- Proven track record of executing multi-platform social campaigns that drove measurable engagement and ROI.
- Strong understanding of social media ecosystems, creator economies, and FTC regulations around sponsored content.
- Exceptional project-management skills: organized, detail-oriented, able to juggle multiple campaigns simultaneously.
- Excellent written and verbal communication—comfortable drafting creative briefs, client presentations, and status reports.
- Analytical mindset with experience using social analytics dashboards and Google Data Studio (or similar) for reporting.
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
- Hands-on expertise driving high-budget campaigns (mid-six to seven-figure ranges) and scaling influencer programs.
- Strong consultative skills—able to guide senior marketing leaders and translate complex data into clear, action-driven insights.
- Bachelor's degree in Marketing, Business, Communications, or equivalent work experience.
Key Performance Indicators (KPIs)
- Engagement Rate: Average engagement (likes, comments, shares) per influencer post.
- On-Time Delivery: Percentage of campaign milestones met without delay.
- Client Satisfaction: Net Promoter Score (NPS) or satisfaction rating in post-campaign surveys.
- Compliance Accuracy: Rate of content approvals requiring no revisions for disclosure or policy compliance.
- Performance Growth: Quarter-over-quarter improvement in conversion or brand-awareness metrics.
Benefits & Perks
- Competitive salary and bonus structure.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with employer matching.
- Remote work arrangements
- Generous Flex Day policy and observed company holidays.
- Opportunities for professional growth through training and leadership development programs.
Why Join Us
At PartnerCentric, you will be at the forefront of marketing innovation, shaping the future of client relationships. Our environment is one of collaboration and continuous growth, where your contributions will directly impact our clients and the agency's trajectory.
